Brand Identity Design · Product Design · 3D Modeling
By offering quality secondhand vintage accessories, indie cowboy seeks to reinvent the typical notion of western imagery and combine it with fresh ideas, all while uplifting everyone’s ability to express their unique personal touch to the Americana style.
The vintage and secondhand market has had a great surge in popularity in recent years as a response to sustainability concerns in the fashion industry, as well as an overall effort to reduce consumption and costs. This has led to the rise of e-commerce markets and brick and mortar stores offering secondhand items, with varying degrees of selectivity and curation. In the preliminary stage of brand development, benchmark research was conducted to determine indie cowboy’s place within the market. Indie cowboy aims to serve those vintage consumers who have a special appreciation for the vintage americana aesthetic. Those who also appreciate unique materials, silhouettes, and textures that help form a well rounded taste for fashion.
Inspired by visions of the cowboys of the wild west, Indie Cowboy is taking an unexpected approach by meshing it with the cool and youthful vibe of the best state on the west coast, California.
Indie Cowboy sources their inventory from those that know americana fashion best, their customers! Customers have the opportunity to bring in their vintage items they no longer wear in exchange for cash or store credit.
This set carries the brand identity of Indie Cowboy through the method of written communication. Making use of western elements and a fun personality, the set is cohesive, professional, and memorable.
The set features a tote bag, tape measure, and a shoe size conversion chart keychain, in order to make the secondhand shopping experience more convenient and promote sustainable habits.
Brand Identity Design · Product Design · 3D Modeling
By offering quality secondhand vintage accessories, indie cowboy seeks to reinvent the typical notion of western imagery and combine it with fresh ideas, all while uplifting everyone’s ability to express their unique personal touch to the Americana style.
The vintage and secondhand market has had a great surge in popularity in recent years as a response to sustainability concerns in the fashion industry, as well as an overall effort to reduce consumption and costs. This has led to the rise of e-commerce markets and brick and mortar stores offering secondhand items, with varying degrees of selectivity and curation. In the preliminary stage of brand development, benchmark research was conducted to determine indie cowboy’s place within the market. Indie cowboy aims to serve those vintage consumers who have a special appreciation for the vintage americana aesthetic. Those who also appreciate unique materials, silhouettes, and textures that help form a well rounded taste for fashion.
Inspired by visions of the cowboys of the wild west, Indie Cowboy is taking an unexpected approach by meshing it with the cool and youthful vibe of the best state on the west coast, California.
Indie Cowboy sources their inventory from those that know americana fashion best, their customers! Customers have the opportunity to bring in their vintage items they no longer wear in exchange for cash or store credit.
This set carries the brand identity of Indie Cowboy through the method of written communication. Making use of western elements and a fun personality, the set is cohesive, professional, and memorable.
The set features a tote bag, tape measure, and a shoe size conversion chart keychain, in order to make the secondhand shopping experience more convenient and promote sustainable habits.
